One of the methods for Strategy Development is something called the Balanced Scorecard. This method is widely used by businesses for strategic planning and subsequent tracking of progress against the strategy. In this post, I discuss how to leverage this tool for your own Personal Strategy development.
According to the Balanced Scorecard Institute, you should evaluate the health of your business from four Perspectives - Financial, Customer, Internal Business Processes, and Learning and Growth. The idea behind the Balanced Scorecard method is that measuring the success of your business through just the Financial perspective (traditionally how it is done) is not comprehensive enough, the other perspectives must be balanced with the Financial perspective.
Modification of Balanced Scorecard Perspectives
Here is a brief summary of the four perspectives, and how I believe they can be modified for developing your personal development strategy.
Financial: For a business, this type of perspective is pretty obvious - how well are you doing against your financial goals? Are you growing as fast as you expected? How is your cash flow? My view is that the financial perspective is about having the funding to accomplish your goals, making investments in the right things, etc. This is the equivalent of your personal financial perspective. For personal development, this perspective includes all of your goals related to having a stable financial foundation for implementing the rest of your life goals.
Customer: Focusing on the customer is a way of determining future success of a business. Your current financial situation may appear good, but if you see customer satisfaction starting to decline, this is an indicator that you are not maintaining the appropriate external relationships. My proposed modification of this perspective for your personal development is to call this ‘Relationships‘. This maintains the equivalent focus on your personal external relationships, such as friends and family.
Internal Business Processes: This perspective is focused on how well your business is running and whether you are producing something that meets customer needs. For your personal development strategy, I propose that this perspective is about *how* you are implementing your personal development strategy, and how you maintain your life. What methods are you using to implement your personal development goals? I also think this includes those activities that are required by life, even if you don’t want to do them (e.g. taking out the trash, cleaning your house, maintaining your car). I’ll name this perspective “Implementation and Life Maintenance Methods“. This perspective aligns well with the ‘Implement’ phase of my Agile Personal Development Process.
Learning & Growth: This perspective normally focuses on organizational learning efforts like how to train your workforce. I think this perspective matches well with your own personal development through continuous learning and experiencing new things (travel, new hobbies, etc).
Modification of Balanced Scorecard Process
The Balanced Scorecard Institute has their own process for implementing the Balanced Scorecard for your business. Below I’ve identified what changes are needed to use this process for your own personal development.
Step 1 - Defined Mission / Vision / Values. This step focuses on developing a mission, vision, and corporate values for your business. This step is equivalent to the methods I’ve already identified for developing your own personal vision and values. See the Agile Personal Development Methodology page for details.
Step 2 - Develop Strategic Results and Themes. This step is where an organization develops what strategic results they want, and what ‘themes’ will support getting them there. An example of a theme for a business would be ‘Grow the Business’ or ‘Improve Customer Relations’. For your own personal development, I recommend themes like ‘Increase my Health and Wellness’, ‘Improve Relationships with Friends and Family’, and ‘Improve my Financial Situation’. Notice that these themes are fairly broad and generic.
Step 3 - Develop Strategic Objectives for each Strategic Theme. For each Strategic Theme, you are supposed to develop Strategic Objectives. These are done for each individual theme, and not combined together for your entire business. This step applies to your personal development as well. An example of some strategic objectives for the theme of ‘Increase my Health and Wellness’ could be ‘Run a 5K this year’ or ‘Eat nutritious meals and reduce fat intake’. This is an area where you should leverage your Life List (see the Agile Personal Development Methodology page on how to do that) as applicable. You probably have some ideas for specific objectives to meet in life. Tie them into a specific theme as a strategic objective.
Step 4 - Combine Strategic Objectives at the Enterprise level. This is the step where a business pulls all the strategic objectives together into one business strategy. The cause and effect relationships between the different objectives are identified through something called a ‘Strategy Map’. I believe this is a key step in developing your own personal development strategy, since all aspects of your life impact each other. For example, if you want more financial freedom, you may need to work another job, which would negatively impact you getting more exercise or spending more time with family. Identifying how the different objectives impact each other is critical to a balanced personal development plan.
Step 5 - Develop Performance Measures for each Strategic Objective. This is the key step within the Balanced Scorecard process, since without measurements of success, how will you know when you meet your objective? Using the example strategic objectives noted above, some measurements of success might be running the 5K within a certain time, or eating a specific serving size of fruits, vegetables, etc.
Step 6 - Strategic Initiatives are created to support Strategic Objectives. Within a business, Strategic Initiatives are used to implement your plan and achieve your objectives. Within a business, you might implement a new product development initiative to spur growth. I think for a personal development strategy and plan, initiatives will take on certain activities that you must change/add to your life to meet your objectives. For example, you may need to implement your own fitness program “initiative” to get in shape to run the 5K within a certain time period. This might include developing a specific training plan that build you to the right fitness level.
Step 7 - Implementation of automated data collection and display. Within a business, massive data systems to collect, process, and display the results of the business are developed. Personally this seems a little too much for your own personal development. However, I think this step can still be leveraged to ensure that you are actually tracking your progress. This can be done through to-do lists, or implementing something like GTD.
Step 8 - Cascade strategic level objectives down to lower business levels. This step is focused on taking the strategic level objectives, measures of effectiveness, and flowing them down to smaller components of your organization. This doesn’t really apply to your own personal development, unless you want to start assigning your spouse, kid, or dog some of your items. I’d modify this step to focus on developing your day-to-day tasks, weekly schedules, etc. You should focus on ‘cascading’ the strategic initiatives and objectives down to your specific daily/weekly level. For example, if you have a training plan for your 5K, it is likely you need to run 4-5 days a week. Scheduling this time to run, determining where you will run, and making sure that you actually do it falls into this category. This is the same step as the ‘Implement’ step within the Agile Personal Development Process.
Step 9 - Evaluation of scorecard. This is where you take a look at the Balanced Scorecard to evaluate your progress. This is equivalent to the ‘Track’ step of the Agile Personal Development Process.
Application of Balanced Scorecard to Personal Development
In follow-on posts, I’ll work through using the Balanced Scorecard method to further develop my personal development plan, and provide tips on how to use it for your own development.